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It's an interesting business model, but can Twitter survive selling analytics and other services?
Weil thought first of selling analytics, then came to a better idea — sell ads that appear as tweets.
It's built a platform selling analytics services to customers such as government agencies and transport companies that want to understand complex problems relating to human mobility — so analyzing things like transport pressure points, or considering the optimum location for a new road, or even monitoring urban air quality without the need to deploy CO2 sensors.
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It eventually plans to start selling analytic services to larger companies like Comcast, for example.
It can also sell analytics of driver patterns to "cities, planners, DOTs, insurers, [and] consumers".
"You can't sell analytics just for the sake of it," Jain said.
It will sell analytics on user data directly to ad agencies and brands themselves and will get a bigger cut by doing so.
Kinds of things were more interesting than others, etc. >> Are you guys going to sell analytics or provide.
Dojo Madness, a Berlin-based startup that sells analytics and coaching tools to casual and professional online gamers, has raised $6 million in a new round of financing.
Right now, the data side of the business is being used primarily to power TripleLift ads ("We don't really sell analytics, and we don't send them into our dashboard a lot," Lewine said).
Just two years ago, Taboola — which provides billions of content suggestions to hundreds of million of users each month, as well as sells analytics to publishers and brands — raised $117 million in funding at a valuation just short of $1 billion.
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