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They're selling an idea.
He knows that, as much as anything, he is selling an idea.
"The World's Fair is really selling an idea of an America designed around the car.
It's selling more than just ibuprofen – it's selling an idea, a feel.
As a standup, I'm used to selling an idea to an audience, taking them where I want to go.
Seen from that perspective, "Signs" is selling an idea of authenticity: that McDonald's is not a faceless global corporation but rather, at its heart, a local business.
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TO SELL an idea it helps to keep it simple.
Are you trying to sell an idea to your co-workers?
The subtle differences in cultures must be catered for to sell an idea.
Where how to sell an idea takes precedence over the potential policy outcomes.
To sell an idea and get others to take action, you have to understand what your particular audience needs to hear.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com