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"But they soon find they can't make much profit and they sell us on again".
Now corporations use Earth Day to sell us on the belief that we can buy our way into ecological sustainability.
For example, if we had gotten used to DVDs, and DVRs and someone came along trying to sell us on the wonders of VHS tape, we would probably recognize that this "new" technology was inferior to the "old".
Remember a few years ago when Sony was trying to sell us on its meta-idea for BluRay while Nintendo was selling us on waggly-wavy Wii? Selling to consumers is like that.
Can you sell us on basic training?
That was all it took to sell us on the name.
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Those two movies are incredibly serious, but sold us on the rather ludicrous idea of one-man armies.
In the end the Spotlight method was the one that got an immediate emotional reaction from people when they first used it and that was what sold us on it.
Tony Lynn had the Bonds to sell, and these Republicans are now and have been selling us on Terrorism, and they are the only ones who can keep us safe.
Jean said "one of the first things that sold us on doing the episode" was the idea of Bart becoming a policeman.
"She really sold us on her.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com