Not everyone in Hollywood is sold on the reliability of online media.
But when it comes to the reliability and security of a service like e-mail, Big Blue is hoping to sell the good kind of boring.
To this very day, Metallica sell records with the reliability of the biggest legacy pop and rock artists, efforts reinforced by playing their massive music live for the eager masses at gargantuan global arenas.
"What they'll try to sell is reliability of service, that we'll be there no matter what".
Before allowing such devices to be sold, the agency typically vets manufacturing facilities and evaluates extensive efficacy, safety and reliability data, usually provided by large-scale clinical trials.
Last year an industry publication, Fuel Cycle Week, explained that questionable reliability is one reason that the Energy Department has been having trouble selling the plutonium-based fuel.
Three months ago, Recep Tayyip Erdogan set out on a pilgrimage to the White House and 14 European capitals to sell Turkey's reliability as an ally and its fitness to join the European Union.
We sell reliability, solidity and caution.
Intellispace executives say they are targeting the dot-com companies in the buildings they have wired and selling them reliability.
