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It is hard to package and sell performance art, which is why she was drawn to it in the first place.
In addition, most of these competitors sell performance apparel in high-tech manufactured fabrics.
"Designing a car for this business model requires us to sell performance, not just cars," Spowers says.
To reach beyond the green crowd, carmakers are trying to sell performance, like higher horsepower, instead of just gas savings.
GM did something really clever at SEMA it announced that it would sell performance parts to one of Pontiac's least wealthy demographics, Sunfire owners.
SEMA is a professional/lobbying group representing many of the world's car-makers and especially thousands of "aftermarket" companies, those outfits which dream-up, design, build and sell performance and appearance products for cars and trucks.
Similar(54)
They can sell performances, access to the creator, personalization, add-on information, the scarcity of attention (via ads), sponsorship, periodic subscriptions — in short, all the many values that cannot be copied.
They are selling performance, not hardware.
Using public procurement as an incentive for new business models, moving from selling products to selling performance.
Mazda has been selling performance cars and accessories under the Mazdaspeed brand in Japan for many years.
Even European automakers that made their names selling performance cars, like Porsche and BMW, view the sport utility as a staple of their American showrooms.
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