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Companies must know their audience well enough to cite specific customer demographics when they approach so-called list brokers, who typically sell names and addresses of prospective customers for $100 to $125 per thousand.
Listmakers and brokers sell names and addresses and perhaps phone numbers and e-mail addresses, depending on what the list is to be used for.
A number of private companies sell names of stars, which the British Library calls an unregulated commercial enterprise.
Similar(57)
"We don't sell naming rights," Mr. Fitzgerald said.
Should Massachusetts have gone ahead with a proposal to sell naming rights to its state parks?
Rutgers becomes the 11th university to sell naming rights to its football stadium.
I cannot sell naming rights to myself (I don't think) or my bunker.
Park officials said they have raised about $65.5 million thus far and still hoped to sell naming rights to the rinks.
It may also make sense to sell advertising on the sides of public buses, perhaps even to sell naming rights to subway stations.
Since the sleep sucked from surrounding apartments belongs to the taxpayers, why not sell naming rights to the disruption?
In 2005, Mr. Levy created a committee of county officials to sell naming rights on county land, memorials and public buildings.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com