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"The uncontested dominance of self-interest maximization as the primary (if not sole) logic of exchange, in business schools and corporate settings alike, may lead people to be more tolerant of what other people see as morally reprehensible".
The weaving of such statements into identity narratives makes claims to ethical justice, countering the dominant economic self-interest maximization perspective found in super-wealthy individuals (Ricoeur, 1988).
For most goods, it is assumed that the individual acts as a consumer, and strives for the maximization of their self interest in a more narrow sense.
Others are motivated by self interest.
It was enlightened economic self interest.
Self interest, of course.
The choice between self interest and public interest is clear.
"Self interest will prevail.
Hugo's self interest is clear.
Rational choice theory is based on the premise of individual self-interested utility maximization.
There are also variants which make the maximization of self-interest necessary but not sufficient, or sufficient but not necessary, for an action to be rational.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com