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I had no capital, no brand name, and I had to search for a way to differentiate from the other players". Shouldice Hospital, a Canadian specialist in hernia operations, is highly selective about its customer base.
Through selective marketing we intend to create a loyal customer base that will see Bauman's Frozen Custard and Italian Ice as a high-class, yet affordable scoop shop with a prestigious product offering.
The customer base for these upcycled products tends to be narrow and self-selective.
How diversified is their customer base?
That's a great customer base".
But our customer base has changed.
By customer base?
Will your customer base expand?
My customer base is very diverse.
A large potential customer base.
"My customer base is solid," he said.
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