Delivering a national publication to a local, selected readership does make economic sense, publishers said, especially with advertising rates topping out at $8,000 for a full-page color ad and the potential for additional presence in retail outlets, at book festivals and among book clubs.
These findings indicate that either newspaper journalists may selectively report scientific outcomes to the public, as also stated in the CHMP assessment report on antidepressants, 24 or that controversial topics might be selected to increase readership.
Each article has an eLife digest that explains the work, and its background, to a general readership, and selected articles are accompanied by an Insight article written by an expert in the field (sometimes the reviewing editor or one of the referees).
This typology has been used by others to select newspapers with a range readership profiles and political orientations[ 27].
We selected the internal medicine and transplantation journals according to their impact factor, since this generally reflects the quality, prestige and readership of the journal.
Hand-searching of clinical trials of psoriasis published from 1977 to 2000 in 13 medical or dermatological journals, selected as relevant to a European readership, was performed.
Magazines were selected based on circulation numbers, target readership, genre of focus, and whether they were published consecutively during the timeframe of interest.
The Daily Nation online newspaper was selected due to its ease of access and wide readership across Kenya, however no other newspapers were selected.
By selecting these markets, it began with a readership of 960,000 (800,000 domestic).
