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In this way, retailers can tap into the key segment of consumers who buy on impulse.
"There's a segment of consumers we call the never-never people.
That is slowly changing, as the mobile phone industry looks for ways to appeal to a growing segment of consumers who want to reduce their carbon footprints.
Mr. Peterson of G.M. said the survey was not relevant because the Volt was a low-volume car that appealed to a small segment of consumers.
I think a large segment of consumers still finds that a bigger piece of his brand equity, and it's why companies will still support him".
But at best, regulatory efforts like Minnesota's can only protect a statewide segment of consumers; companies can short-circuit such investigations simply by pulling out of one state and moving into another.
Similar(26)
Mortgages are by far the largest segment of consumer debt.
Private student loans, says Matthew Snowling of Friedman, Billings, Ramsey, an investment bank, are probably "the fastest-growing segment of consumer finance and by far the most profitable one at a time when finding asset growth is challenging".
Many marketers have tried to adapt to the changing landscape by "narrowcasting" their messages at finely sliced segments of consumers, often making use of fast-improving technology on television and online.
What he may pursue is some extra focus on online sales and retail formats that would appeal to specific segments of consumers as part of an effort to compete with Apple's highly successful physical stores.
Bidders for advertising space can go to MasterCard to buy aggregated segments of consumers who are likely to subscribe to particular telecommunications services, for example, or stay at particular hotel chains.
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