Gary Hay, Cessna's chief executive said that fractional ownership is the fastest growing segment of business aviation.
No one expects videoconferencing to replace more than a minor segment of business travel, though the size of that segment may be growing faster than I had thought.
But he acknowledges that the company is entering a segment of business that has been a khaki noose for many other catalog companies, and he is prepared to go slow.
The only other segment of business travel that was hit as hard as luxury hotels during the downturn was the private jet industry, where sales plummeted after a period of record profits.
"I've created an entire new segment of business," he said.
And it will eventually be just a small segment of business computing too.
For small and medium fiduciary businesses, a focus of one primary segment of business is necessary.
The focus on small family businesses, an under-researched segment of family businesses, complements recent findings on public family firms.
"As long as we stay away from branded, regularly scheduled segments of business news, we're safe," Kevin Magee, an executive vice president at Fox News, said in an interview.
