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Although these suggested there might be oil, further exploration was not then seen as profitable.
"It is a recent thing for airports to be seen as profitable by themselves anyway," Mr. Plavin said.
While "going green" is more likely to be seen as profitable from the building life cycle perspective, economic viability, from the perspective of developers and occupants, remains unclear due to information, behavior and policy factors.
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At Goldman Sachs, he complains, "The old-fashioned kind of business (making flat commissions on transparent exchange-listed trade) was increasingly seen as not profitable enough".
It's no surprise that video games are now being seen as a profitable method of music distribution.
As a consequence, physicians and researchers had fewer incentives to develop translational research projects, as they were seen as 'less profitable' or even 'risky' for their career, according to participants.
"The Mexican American isn't seen as being as profitable, man," he says, revealing an undercurrent of tension between the two groups.
Although concerts are seen as the more profitable part of the business for performers, the margins are thin for the companies that produce and market the events.
"The next person in the queue is seen as just another profitable opportunity, rather than someone who has been rejected by another lender," says Mr Dell'Ariccia.Securitisation exacerbated the problem.
There, they're often reared in farms and sold years later as adults – so obtaining initial shipments of baby eels, however risky, is seen as a highly profitable investment.
Taking all Android handset makers, Google's operating system has been outselling the iPhone for years now in terms of smartphone unit sales, but Apple has traditionally been seen as the most-profitable and most-used platform when it comes to apps on devices.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com