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If it's done badly it can seem phony or forced.
Rolling Stone claimed that the "most beautifully fragile" "Human Nature" was so open and brave it made "She's Out of My Life" seem phony.
Don't go overboard with the make-up, it makes you seem phony.
Only include emotions you truly feel, otherwise it will seem phony.
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More, I'm not so sure that Romney's anger really was "controlled": He seemed genuinely hot under the collar, which I suppose you could interpret as a much-needed flash of humanity but which to me made his polished veneer seem phonier than usual.
The hope reflex seems phony.
It seemed phony," said Ms. Egan.
It would be wrong to say that Mr. Bennouna has found a winning formula; nothing about Zitoune seems phony or calculated.
First, the documents seemed phony on their face -- for example, the Niger minister of energy and mines who had signed them had left that position years earlier.
I knew dimly that I might gain advantages by befriending my wealthier clients, but I wasn't sure what kind – and I was nervous about seeming phony.
Indeed, when you do get heightened reality on television, it usually seems phony -- a violation of the contract between a series and its audience.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com