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At a recent conference, Toyota's chairperson Fujio Cho translated genchi genbutsu as "Have you seen it yourself?" The implication is that if you have not seen something firsthand, your knowledge about it is suspect.
Consumers do appreciate interacting with informed sales reps, trying out products firsthand, and getting items immediately: You see something, you like it, and you take it home.
See something, say something.
I have firsthand experience of bTB, I know the immense emotional and financial havoc that it brings to hard-working, hard-pressed farmers and I understand how desperate they are to see something done to make it go away.
This is something I saw repeatedly firsthand when I was at the World Bank, most noticeably in Indonesia.
"I like seeing it firsthand," said Guse. "I'll be back".
Everyone benefits from seeing things firsthand.
The judge's reforms also include a electronic supervision program for defendants that pass through the dreadful Manhattan Criminal Court, which stays open to 1 AM on most nights just to deal with the seemingly never-ending caseload (this is something I saw firsthand when I spent 16 hours in Manhattan criminal court for a VICE story).
"Seeing the spectacle firsthand is breathtaking".
Yet researchers at think tanks are seeing corporate influence firsthand.
And I'm seeing this shift firsthand.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com