However, there is a world of difference between thinking of reputation management as a reactive process, only to be deployed after an event, and instead seeing reputation as an on-going operational issue.
If you gain reputation then you should see the reputation in the corner of the screen.
Universities spend a lot of money and resources and time to build their reputations, only to see those reputations damaged due to the negligence or indiscretions of a select few.
"I hate to see the reputation of the plant tarnished," said Roger Gates, union chief at Decatur.
Far from it: he was determined to see his reputation restored, to strike back at his enemies.
Happily, Michael Powell lived long enough to see his reputation restored and his orphan belatedly hailed as a sly masterpiece.
He said it saddened him to see the reputation of comprehensives "tarnished" in many people's eyes, despite many success stories.
By then, largely thanks to his early art, his place in history was secure, and he lived long enough — until 1967 — to see his reputation soar when he was designated a progenitor of Pop.
He drove a Bentley and represented rap stars, only to see his reputation wrecked by charges that he had joined the street-crime world himself, taking part in prostitution, cocaine trafficking and efforts to silence witnesses.
