Investors are eager to secure exposure to Asian markets - and with interest rates still low in many parts of the world, there is plenty of cash looking for potentially higher returns in the region.
Click-worthy content is a guaranteed way to secure exposure.
The cyclist Sonny Colbrelli secured prominent exposure for the name of his Bahrain Merida team early in the Tour de France, heading the group sprint at the end of the second stage in Liège before finishing a creditable sixth.
The survey was carried out by a market research group which pays people for taking part in surveys and boasts that its polls "generate content and news angles and secure exposure for your brand".
"Generate content and news angles with a OnePoll PR survey, and secure exposure for your brand," reads the company's blurb.
Advertising might give you license to start the process, but it's the deployment of PR to secure editorial exposure, to influence the influencers and to leverage social media that will embed your creative idea beyond the life of your media budget.
Naturally, in a similar manner to the Japanese investments in the 1960s and 1970s, such investments secure Chinese exposure to the supply side in a timely and opportunistic fashion, Len Eldridge, and Brendan Harris, analysts with Macquarie Research, said in the note.
The power of content, combined with paid promotion, can be massively effective for the brand, not just securing broader exposure, but actually enriching the audience's experience.
Addressing these challenges effectively will put Islamic financial institutions in a position to design and offer financial products that are relevant to SMEs, while reducing transaction costs and adequately securing their exposures.
When the bank finally totaled its exposure, including secured debts and unsecured loans, letters of credit and derivatives, it was $2.6 billion.
