Other online coffin sellers are coming up with their own work-arounds to secure brand-name merchandise.
The company that develops the device is an ODM (original design manufacturer) so although it's not an actual product yet, it wouldn't take much for a larger company to secure branding rights.
So identifying and securing brand equity-building contributors is clearly going to become more challenging going forward".
Soon after Flocke was rescued in January, the city secured branding rights to her name.
"Google is desperately trying to secure big brand advertisers to switch out of TV and newspapers and want the currency [online] to be seen as the same".
Other privacy-first phone efforts that have stumbled include the Blackphone, and BlackBerry, once the premiere secure enterprise brand of choice, now outsources development of its phones.
Saab in time reinvented itself as a maker of more sleek, upscale vehicles, and Mr. Millet was given much of the credit for securing the brand's niche as a favored traveling companion over the wintry roads of New England.
Fearful of the dangerous levels of hormones and chemicals sometimes found in Chinese baby formula, parents in mainland China often go to great lengths to secure foreign brands.
Consumers want to know they are secure and brands want to know the person is using valid credentials.
Offering bulk discounts, special offers for repeat customers, or some kind of accumulated point system can go a long way in securing more brand evangelists.
