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All this is invaluable information to me, as I can't have my ear to the ground in all sections of a store that makes £40m a year.
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What iBeacons allows is for more targeted and specific messaging, say depending on a particular section of a store, and also a much easier and low-cost rollout.
Specific lighting for specific products is neat, but it's nothing compared to completely re-lighting an entire section of a store on the fly.
It is also forging ahead with an interesting progression on its e-commerce model by taking the experience out to brick-and-mortar stores as well, starting with a partnership with PayPal around Beacon, its Bluetooth LE in-store initiative that will give users location-specific alerts when they are in the vicinity of a particular section of a store where there is an item they may want to buy.
I had to know ahead of time where the fruit and vegetable section of a store was before I could enter, so that I could avoid it.
I had to know ahead of time where the fruit and vegetable section of a store would be before I would enter, so that I could avoid it.
A woman shopping in the maternity clothing section of a store set down her personal tote bag on a nearby rack so she could try on a coat.
Go to the water bottle section of a store.
You can wear a cool tee shirt either from the guys or girls section (of a store).
Go into the fabrics/craft section of a store and add things like buttons, zipper pulls, ribbons, etc.
Either go in the boy's section of a store and get your size, or find a boyish outfit in your closet.
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