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At the top of your last rebuttal speech, you try to explain very concisely in 30 seconds why you're winning.
ESPN can pull up their was-he-offside graphic in about four seconds, why can't Fifa?" Agreed.
The question underlying Mark Lawson's G2 article last week was: if you can find the same video online in seconds, why do we bother enforcing standards?
He often keeps that lead, demonstrating in those vital early seconds why physiologically he is "like a block of granite", as the canoe sprint head coach Brendan Purcell put it after the race.
(The next line — this time lower, in an inhuman growl — takes 15 seconds: "Why do you do this to me?") Haarp is from New Orleans, where there's a tradition of earthy, loosey-goosey, malevolent and incredibly powerful metal — Eyehategod, Crowbar, Soilent Green.
If someone is inarticulate or unable to capture in 30 seconds why we should pay attention to them, they either don't have [an interesting story], they don't understand what's special about their business, or they don't have that charismatic, visionary feel that you often need to change the world.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com