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He thought bookshops would benefit from "secondary purchases" even if they made less on the books that they had to discount.
Discounts on gas may also factor in future but currently Fuelzee's primary target is secondary purchases such as soft drinks.
It's a way to preeempt search for a large class of "secondary" purchases (e.g., charcoal after buying a grill; tennis balls after buying a tennis racket, etc), in a "pull" based way.
When HootSuite reported that OMERS Ventures, a Canadian VC firm, had taken a $20 million stake in the company in March, that was done through secondary purchases from existing shareholders, which included employees and also Blumberg Capital, Hearst Ventures, Geoff Entress and Millennium Technology Value Partners.
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"Warranties are a secondary purchase, not a primary purchase".
That supermarkets would stock booksellers' metaphorical bread and butter as loss leaders – making the "secondary purchase" a carton of orange juice instead of a skilfully crafted mid-list novel.
RBS refused to disclose details of secondary loan purchases, citing client confidentiality.
Unlike its secondary market purchases, that would reduce the bank's financial risks.
They were secondary shares purchased directly from employees and other existing investors.
Anti-GAPDH and secondary antibodies purchased from ZSGB-Bio (ZSGB-Bio, China).
Primary antibodies were purchased from BD Biosciences, the secondary antibody was purchased from Molecular Probes.
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CEO of Professional Science Editing for Scientists @ prosciediting.com