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"The consumer and stand-alone desktop markets for OS/2," he said, are "secondary". I, for one, am not comfortable placing my trust in a company that views me as a secondary customer.
This last point means knowing how quickly people tire of particular products, and who the secondary customer is.
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This kind of couple will have two or more children over the age of six at home and a household income of around $80,000--but these are the "target customers". According to Chrysler, the van's "secondary customers" are empty-nesters, aged 55 to 65.
In some cases, the collaborative aspects of the product were secondary; the customer's main pain point was centralized record-keeping.
What you get is a picture of the competitive landscape of your market, where all the products above the line command a price premium owing to some secondary benefit customers value, and all those below the line are positioned to earn market share through lower prices and reduced secondary benefits.
"We fully intend, and our real strategy is, to move from books to content distribution and to added technology services," he said, for university and secondary education customers.
Although the trend in dance music over the past decade has been towards a short-termism that funnels all the cashflow towards headliners, Lyons' 40 year career in the nightclub industry has left him with a patience and understanding that acknowledges that the guy on stage pressing buttons is secondary to the customer.
Having developed secondary meaning (for customers identified the green-gold color as Qualitex's), it identifies the press pads' source.
Do we fail to track shifts in secondary and tertiary customer-group behavior with the same rigor we use for our higher-end segments?
The Tate is required by law to protect the waiting staff in its restaurants from the minuscule risk of inhaling secondary smoke from customers' cigarettes.
VKE will always be a secondary choice for customers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com