And its hard to say whether the second and third tier sites will have the resources to make a go of a third incarnation once they figure this out.
The gap between yields on the highest-quality properties and the second-tier sites has narrowed everywhere.Property is a hybrid asset.
To Danny Sullivan, the editor in chief of the blog Search Engine Land, the minuscule audience for Accoona can be traced to its search results, which he said were filled with links to second-tier sites and those of promoters trying to manipulate search engines with various tricks.
"The leaders in the online ad world are going to fare better than the second- or third-tier sites that don't get much of a share of online ad dollars in the first place," he said.
This means second-tier sites that are usually neglected by advertisers can generate more ad revenue.
But even if the Pirate Bay shuts down or removes its infringing files, downloaders will simply move to a host of second-tier sites waiting to absorb the Pirate Bay's audience.
DoubleClick aggregates second- and third-tier sites so that they can compete with the portals for ad dollars.
With CPM rates hovering around $30 for E-mail published by first-tier sites, as much as two-thirds of the advertising revenue can be pure profit.
In the second tier are sites owned by The New York Times Company, Fox News and Tribune.
We can only get the worldwide figures from comScore and although it's still below the leading second tier social networking sites, it's still placed extremely well for a site that is just 6 months old.
