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Centolire's second gimmick is the way the menu divides appetizers, pastas and entrees into two categories, Old World and New World.
As they consider this possibility, lawmakers will inevitably look ahead to the consequences of a second gimmick they tucked into the tax bill -- the Cinderella provision that magically terminates the entire act at midnight on Dec. 31, 2010, just to keep the 10-year costs of the bill within the budget.
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Saul/James adopts an Irish accent in the message, suggesting his first gimmick was playing an off-the-boat Irishman.
The first gimmick was hatched out of desperation: The store wasn't attracting customers in its first months, so Rothman scrawled "Business Stinks Sale" on some old bedsheets and attached them to the front of the tiny store.
Mayer's primary concern was the Studio Basic Agreement, the first major agreement between the studios and the unions, but the awards, first a gimmick, came to be useful too.
"Their first $33 billion gimmick," he added, "has now forced them to go back to the gimmick well a second time," to make the Social Security accounting change.
ZEILE'S DANCE: Most teams consider the Mets' method of holding runners at first a gimmick, with Todd Zeile darting back and forth to the bag.
First, Reid called gimmick plays on consecutive downs Sunday in the Philadelphia Eagles' 33-14 victoverover Arizona.
Even his voice sounds, at first, like a gimmick: he screams every word, sacrificing melody (and sometimes sense) for the sake of bluster.
Often using oversized thermometers to denote receipts and goals a gimmick first employed in 1919 though used less frequently now–United Way reached $1 billion of contributions in 1975, took nine years to hit $2 billion and just six years to top $3 billion, in 1990.
He isn't the first European superhero/marketing gimmick.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com