There, mixed with snow, rocks and trees in an area hundreds of square miles in size, it may well evade searchers for weeks, perhaps years.
"Does the clear trend not have more to do with the evolving and growing audience of Google searchers more than the subject of the search itself?" one commenter put forward.We also publicly asked Hal Varian, Google's chief economist.
Still, men—"stirrers abroad and searchers of the most remote parts of the world" as Richard Hakluyt put it dreamt on.
It links independent cab drivers with customers wanting a ride in the same way that Google links searchers and advertisers or eBay links sellers and bidders.
Given the amorphous nature of the subject there are bound to be omissions and inequalities, but the ambitious scope of the encyclopedia makes it a browser's delight and it will not fail to set searchers on the right path for further information.
The tools they use computer analysers, gene sequencers, text parsers, patent searchers, citation mappers are getting better all the time, speeding up the process.
Hence our trust of Google, which ranks a web page by how many other pages are linked to it, and how many other searchers view the page in question.
Mr Banister reckons that the key to its success was that it took economics seriously: buyers will not pay for a high listing if searchers do not value it, and thus reward it, when they find it.
Moreover, many searchers were not trying to get a better price for one product but to explore different products.
Somewhat repelled by his wife's marketing of their distress, Ed, Kim's estate-agent father, becomes ever more practical, liaising with the police, commandeering teams of searchers, spending days picking over acres of land in search of clues to his daughter's disappearance.
By Monday it seemed to have been taken down or blocked, and Google was redirecting searchers to the company's real homepage.As far as we know, no news organisation fell for the hoax: the New York Times's environment blog and a few other websites ran stories noting it as a spoof.
