So far, the company's search audience has been largely baby boomers, but FotoBridge has been finding different keywords to attract younger customers.
Despite that effort, Microsoft's share of the online search audience has declined steadily, making it harder to persuade advertisers to use the system.
The now 20-strong team at Songkick has been putting all its efforts into setting up partnerships schemes of late, and the most recent, with Yahoo, puts the startup's live music listings at the hands of Yahoo's search audience.
Many in the search business think metadata will be enough to satisfy a general search audience, but a handful of players are moving beyond tags to analyze what's inside moving and still images.
She pauses and searches the audience.
Eppie's twinkly, inquisitive eyes suddenly stop searching the audience for responsive affection, and the bubbles go out of her convivial chatter, replaced by awkward pauses and fumblings.
"First there's the way they look, or should I say the way frontman Samuel T. Herring looks: built like Henry Rollins but with a face that searches the audience, pleading for some kind of empathy or understanding of his plight.
Sullivan points to similar mergers in the past: The combined search audiences created by Excite's purchase of Webcrawler in 1997, and Yahoo!'s acquisition of AlltheWeb and Alta Vista in 2003, only eroded as Google grew.
An ambulant lecturer, hands in pockets, he would seem to be searching for an exact meaning - and the whole audience searched with him.
TCP Beijing 2011 successfully charmed an audience that searched for a thought-provoking discussion that contemplated the relationship between art and technology, and, perhaps even more importantly, a welcoming party atmosphere that made the whole thing lots of fun.
