But we may also see a shift in philosophy, with programs moving away from the star-search mentality to a more affirmative approach that puts more emphasis on which coach may actually fit well in the job.
When the Times bought About.com it brought an open-to-search mentality into its organization, and it's paying off.
One of Pinterest's strengths is that it captures a user nearly all modes of browsing the internet, whether that's in casual discovery mode, to a more search-and-destroy mentality with search, down to potential conversions with pinning and even buying products directly on Pinterest.
It's a movement from the Web mentality of searching, to one of delivery.
But in the medium term, the mentality that insists on hobbling search engines will surely act as a break on creative endeavour.
"If you're in the expensive search game, you need to have a homeowners' mentality," Mr. Yiu says.
But an "app mentality" or "app consciousness" -- the search for an app for everything, the almost automatic activation of an app and a concomitant reluctance to proceed if an app is lacking -- can be very limiting.
Did his captivity inform a search-and-destroy, shoot-first-ask-questions-later, "We are all Georgians," mentality?
This Google search launched a debate between me and my housemate as to who is to blame for this mentality.
The audition was feeling as much like a strip search as a star search, and the humiliation factor was surprisingly high, given the "got it, flaunt it" mentality of today.
During the two-man bobsled races on Saturday one NBC announcer, searching for something to contribute about the German racer Karl Angerer, said knowingly, "he's got a Bavarian mentality," whatever that means.
