The one "wow" factor that will set the most successful online businesses apart going forward is a seamless cross channel strategy.
Direct Chrome integration definitely broadens the reach and potential usage rates of Cast, bringing it a step closer to being a seamless transit channel for your digital life.
And I think what customers want is they want to have their experiences be seamless, whatever channel they use, whether it's in the branches or doing things online or doing things over the phone.
This has forced traditional retailers to think about how they truly build the seamless, omni-channel experience for consumers and embrace the tech-savyy shopper.
Traditional retailers with physical stores will do better not only by leveraging the power of the online world, but by synchronizing the physical and the digital worlds to provide shoppers with a seamless, multi-channel experience that online pure plays simply cannot match.
Conversational AI should be available on voice, text or Web, and it should be ubiquitous and seamless across channels.
From an organizational level, this means that marketing and sales must be managed as one department in order to create knowledge-delivery solutions that are seamless across channels.
"We will see a renaissance in physical space and a new paradigm for online shopping that merges intelligent technologies, hyper-personalization, and seamless cross-channel engagement," Solis says.
Seamless cross-channel customer experience across desktop, mobile, app and social is one of the big opportunities yet challenges for the retail industry.
As retailing develops towards a seamless omni-channel (OC) shopping experience, the distinctions between physical bricks-and-mortar stores and webshops will vanish (Brynjolfsson et al. 2013).
