And literally, you couldn't have scripted it better, in terms of a Hollywood movie.
"You couldn't have scripted this any better, in terms of having L.A. and the Celtics playing.
Mr. Riordan noted, however, that many advertisers still preferred scripted shows, although he acknowledged that in terms of scripted offerings, "the new television season has been a disappointment, at best".
They don't seem to exist except in terms of the scripted action.
Perhaps the most striking example of CBS's appeal to the mass of viewers is this statistic from February: For the month, in terms of scripted entertainment shows (that means no sports, award shows or reality shows), individual episodes of shows on CBS occupy the first 31 places in terms of total viewers.
There's been a rationalization of the cost of shows in broadcast the cable model, especially for scripted dramas, is much more realistic in terms of the budgets and fees that we pay to talent.
RUDD: I never think in terms of, Well, this is scripted and this is improvised.
With the policy battle being framed in terms of German-scripted austerity versus French-led growth strategies, Asmussen rejected Hollande's demands for the eurozone fiscal pact to be reopened.
But as scripted original programming continues to be viewed as a more appealing option, in terms of ad and licensing revenue, the decision to enter the scripted game is only logical for the two networks, said Derek Baine, a senior analyst at SNL Kagan.
Scripted sells content at flat rates, and takes varying percentages in terms of commission based on the piece; the company has also opened up its API to let companies source content through the platform on their own sites.
