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Perfect for kids, the Cruz StoryPad offers a touch screen, interactive content, and intuitive interface.
"I can't think of any [other] real-time real body shape second screen interactive styling experience – you can genuinely see how the different clothes work on the different body shapes of Becky and Charlie".
A "real-time real body shape second screen interactive styling experience" it may well be (said with a straight face, I'm sure), but perhaps more significantly, it's monetizable, too.
If deeper content delivers the most value to the second screen interactive experience, how will the networks syndicate all this content to the companies that want access to it – namely operators, TV manufacturers, or even startups that are building second screen apps?
"We wanted to keep the child involved and the screen interactive, as with all our products".
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"We look at the Super Bowl as a challenge," said Evan Krauss, executive vice president for global advertising sales at the Shazam New York office, to prove the value of "second-screen interactive TV".
Highlights include Isaac Julien's nine-screen interactive video installation 'Ten Thousand Waves', shot in China and featuring Maggie Cheung, and William Forsythe's 'The Fact of Matter', which challenges visitors to cross the gallery without touching the floor, using 200 gymnastics rings suspended from the ceiling.
Later established lucrative deals with AOL, NBC, Microsoft; launching on-screen, interactive, TV program listings.
Vibrant is also launching a new Mosaic ad unit, which is a full-screen, interactive experience.
In addition to an on-screen interactive program guide, the Microsoft technology includes behind-the-scenes software that cable companies can use to deliver digital cable services, such as video-on-demand and digital video recording.
While businesses have been able to advertise in Instagram Stories since earlier this year, this introduces a new, full-screen, interactive ad format to that mix.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com