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On the iPhone 6 and earlier, swipe left for a menu to view the notification by itself for sharing or saving, or to dismiss a notification from the lock screen; lock screen behavior varies by iPhone model.
A central topic of the panel, as it was for the NBCUniversal studies, was the so-called second screen behavior of Olympic TV viewers, who used devices like smartphones and tablets to read articles online, chat with friends and check their social media accounts.
The problem today with second screen apps is the assumptions around existing second screen behavior.
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For behavioral outcomes, an increase in screening behavior of varying rates was demonstrated in carriers but the change in behaviors was less than expected.
Indeed, the show's audience has seemingly remained untroubled by Mr. Sheen's off-screen behavior, even as he dominates tabloid headlines.
But Donaghy recalls an earlier version of the actor who made more headlines in the late 90s for his off-screen behavior.
Social scientists doggedly pursue evidence of correlations between on- and off-screen behavior, while some commentators insist that no such connections could possibly exist.
A lot of this is meant to take advantage of the two-screen behavior that seems to be driving a rise in viewership for awards shows and other water-cooler spectacles, like the Super Bowl.
Trying to exploit viewers' two-screen behavior, the television network has built a companion Web site with behind-the-scenes video streams, so Oscar winners will be seen accepting an award on the TV set, then seen celebrating backstage on the stream.
The recent surge in so-called second-screen behavior was vividly on display during the debate, both on social networking sites like Twitter that barely existed four years ago and on all manner of even newer apps promoted by media companies.
Inequalities related to screening behavior have been documented in other types of cancer screening.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com