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It has celebrities and media outlets, two groups keen on declaring trends, scrambling to predict the next big thing.
Enserink [15] stated: "As a tidal wave of exotic species transforms environments worldwide, ecologists are scrambling to predict where and when new invaders may strike".
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As a result, advertising agencies are scrambling to understand and predict consumer behavior, the better to serve their marketer clients.
Crunchy explanations"Saving capitalism from the capitalists"By Laurence Booth (Rotman School of Management)"How the credit crisis could forge a new financial order Knowledge@Wharton"Credit crunch: What next?"By Dr Caterina Figueira (Cranfield School of Management)"Taking a calmer view"Strategy+businessThe worsening credit crunch has the experts scrambling to explain, advise and predict.
Experts are scrambling to understand the situation, and to predict how serious it may become.
With major South Korean exporters like LG Electronics scrambling to line up alternative ports, Pusan officials predicted today that it would take till the end of this year to get operations back to 95percentt of normal.
The rapid growth of wind farms, whose output is hard to schedule reliably or even predict, has the nation's electricity providers scrambling to develop energy storage to ensure stability and improve profits.
It may seem funny to predict a chip industry downturn just at the moment when many chipmakers are scrambling to keep up with demand.
"It's very unusual to deal with a predicted flood," said Gov. Dennis Daugaard of South Dakota, where a number of cities have been scrambling to prepare.
Seismologists are scrambling to study the faults in the vicinity of Port-au-Prince to gain valuable data that could help them predict another quake.
Libraries have been scrambling to catch up.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com