But the 2012 survey had some good news for Time Warner Cable: the company's score ticked up four percentage points, the most of any television provider on the index.
After India resumed their second innings on 129-3 - still 162 runs adrift of England - Tendulkar got his score ticking over with a four off the second ball of the day and reached his 61st Test fifty off 74 balls.
The Force made a bright start to the match, but the hot boot of Chiefs five-eighth Marty McKenzie ensured the home side kept the score ticking along early.
2.15pm BST 3rd over: South Africa 17-1 (Amla 1, Du Plessis 6) Kumar continues, and there's some sharp but still sensible running going on which keeps the score ticking over.
As Thom Willems's electronic score ticks and hums, broods and crashes, lights filter across the stage in transient shafts, exploding and contracting the space, revealing an ever-changing landscape of pas de deux and small groupings.
Scott 'not Ponting Poyntingg writes: "The mouthing-off of the much maligned Warner seems to have made it much more difficult for SA to obtain the right atmospheric conditions for reverse swing, no?" Updated at 10.26am GMT 10.22am GMT 111th over: Australia 415-4 (Clarke 128, Watson 11) Watson cuts Morkel over gully for four to keep the score ticking over.
24 from the over, disastrous for Sri Lanka! 15.4 overs: New Zealand 137-2 (Nicol 58, Taylor 9) Dananjaya, still carrying the battle scars following that earlier incident, comes at Taylor round the wicket and while the batsman doesn't launch him over the boundary rope, he keeps the score ticking over.
Chanderpaul gets his score ticking over too with a turn off the body to long leg.
Laidlaw continued to keep the score ticking over in the second half with two more penalties and a conversion after Hunter had gone over.
Aironi made inroads into the home half but the two chances they had in the space of three minutes to get their score ticking came to nothing as outside-half Naas Olivier pushed two 30m penalties wide of the uprights.
Wigan kept the score ticking over with a Richards penalty, but Leeds responded when Watkins held off several tacklers to ground in the corner, although Sinfield's touchline kick scraped agonisingly across the posts to leave them two short of parity.
