scope of customers

USAGE SUMMARY

The phrase "scope of customers" is correct and usable in written English.
It means the total number of customers of a particular business or company. You can use this phrase in the context of a discussion of expanding the customer base of a business. For example: "The company has developed a new marketing plan to expand the scope of customers beyond our current base."

✓ Grammatically correct

News & Media

Science

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

3 human-written examples

To grasp the ambitious scope of customers Ivy Park aims to reach, look no further than the eclectic span of UK stockists: Topshop, Selfridges, Net-a-Porter and JD Sports.

The Guardian - Lifestyle

You'll perfect the art of appealing to and pleasing that smaller scope of customers.

Huffington Post

Although we are going to cater to a relatively broad scope of customers, the company will decide what the target market is based on sales and trends experienced in the initial months of operation.

Bplans

Human-verified similar examples from authoritative sources

Similar Expressions

56 human-written examples

Pricing is $12 per seat per year, although the company says it will change its pricing according to the size and scope of its customers.

TechCrunch

The size and scope of his customers means that he will need to hire not just engineers to keep developing the product and building new connectors, but customer support and sales and marketing.

TechCrunch

Designing and implementing global customer teams (GCTs) represents a key task for suppliers that are expanding the scope of their customer relationships.

Industrial Marketing Management

The transformations include expanding the scope of design, linking customers and suppliers proactively throughout the entire value chain, and collaborating across boundaries.

CIRP Annals

For a collection inspired by the increasingly international scope of the couture customer base, Simons reinterpreted traditional motifs of dress from four different continents and commissioned four of the biggest photographers in the business — Patrick Demarchelier, Terry Richardson, Willy Vanderperre and Paolo Roversi — to capture the spirit of each.

The New York Times

Pricing depends on the type of content, turnaround time, and scope of work per customer.

TechCrunch

And he accused the news media of exaggerating the scope of the issue, saying customers and reviewers were thrilled with the new phone.

The New York Times - Tech

Last year, it partnered with U.S.-based ZestFinance to create a joint-venture that offers credit services in China, and this new funding will be used to further expand its scope of financial offerings for customers.

TechCrunch

Expert writing Tips

Best practice

When discussing marketing strategy, use "scope of customers" to clearly define the breadth of your target audience and how it aligns with your business goals.

Common error

Avoid using "scale" when you mean "scope." "Scale" refers to proportional increase, while "scope" refers to range or extent. For instance, expanding the scale of operations is different from expanding the "scope of customers".

Linguistic Context

The phrase "scope of customers" functions as a noun phrase, defining the extent or range of a business's clientele. Ludwig AI indicates that it is used to describe the breadth of a target audience.

Expression frequency: Rare

Frequent in

News & Media

33%

Science

33%

Formal & Business

33%

Less common in

Wiki

0%

Encyclopedias

0%

Reference

0%

Ludwig's WRAP-UP

The phrase "scope of customers" is a grammatically sound and usable phrase that refers to the extent or range of a business's clientele. Ludwig AI confirms its validity, though examples are rare. The phrase functions as a noun phrase, primarily used in neutral to professional contexts such as business, marketing, and news reporting, to quantify and define a target audience. When using this phrase, it's important to differentiate between the concepts of scope and scale, focusing on range rather than proportional increase. Alternatives such as "reach of customers" or "customer base size" can offer similar meaning while diversifying your writing.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

reach of customers

Replaces "scope" with "reach", focusing on the extent to which customers are accessed or influenced.

the extent of customers

Uses "extent" instead of "scope", emphasizing the degree or range of the customer base.

range of customers

Substitutes "scope" with "range", highlighting the variety and limits of the customer base.

breadth of customers

Replaces "scope" with "breadth", emphasizing the wideness or comprehensiveness of the customer base.

size of customer base

Shifts the focus to the "size" rather than "scope", quantifying the number of customers.

customer reach

Simplifies the phrase by omitting "scope of", directly referring to how far the customers are accessed.

potential customer base

Emphasizes the possible or prospective customers.

target market size

Focuses specifically on the "target market", quantifying its size.

market penetration

Highlights how much a product or service is being used by customers compared to the total estimated market.

customer demographics

Changes the focus to characteristics of the customers rather than the extent of their reach.

FAQs

How can I use "scope of customers" in a sentence?

You can use "scope of customers" to describe the range or extent of a business's customer base. For example, "The company aims to increase the "reach of customers" through its new marketing campaign."

What does "scope of customers" refer to in a business context?

In a business context, the "scope of customers" refers to the breadth and variety of individuals or entities that a company serves, encompassing their demographics, geographic locations, and other relevant characteristics.

What are some alternatives to "scope of customers"?

Some alternatives to "scope of customers" include "reach of customers", "customer base size", and "market penetration". The best choice depends on the specific nuance you want to convey.

How does the "scope of customers" affect business decisions?

The "scope of customers" significantly influences business decisions related to marketing, product development, customer service, and overall business strategy. Understanding your customer base helps tailor your offerings and communication to meet their needs effectively.