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"Marketers must have rigorous scientific substantiation for the claims they make," said Howard Beales, director of the F.T.C.'s bureau of consumer protection.
Moreover, they also have an interest in making sure that the public is made aware of any scientific substantiation of natural products.
Universal interest in this plant necessitates studies on the toxicological safety and scientific substantiation of the medicinal properties of M. alba.
"After the comprehensive review with regulators of Dannon's scientific substantiation, consistent with the F.T.C. standards, Dannon agreed to more clearly convey that Activia's beneficial effects on irregularity and transit time are confirmed on three servings per day," the company said.
It is no wonder the PMI has already invested $6 billion in research, product and commercial development, production capacity, scientific substantiation and studies on adult smoker understanding.
In this role Frank leads the preclinical and clinical team for the development of innovative tobacco products as part of the Product Assessment and Scientific Substantiation program (PASS).
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A rating system could be implemented to tackle the problem of scientific agreement or substantiation.
At the same time, any bold claim they might make requires no substantiation, scientific or otherwise.
Moreover, the European Food Safety Authority panel on dietetic products, nutrition and allergies has recently issued a guidance document on the scientific requirements for the substantiation of health claims related to gut and immune function.
Ford's story is mostly substantiated indirectly, but it does have substantiation.
What qualifies as substantiation is also explained in the guidelines: "competent and reliable scientific evidence," including tests, analyses and research conducted and evaluated by qualified professionals.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com