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Comfort had written several works of scientific popularisation in the 1960s, but later books, such as I And That: Notes On The Biology of Religion (1979) and Reality And Empathy: Physics, Mind, And Science In The 21st Century (1984), were a good deal more abstruse.
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In his scientific works, Dawkins is best known for his popularisation of the gene as the principal unit of selection in evolution; this view is most clearly set out in his books: The Selfish Gene (1976), in which he notes that "all life evolves by the differential survival of replicating entities".
This is beyond popularisation.
It misses what all good popularisation does.
The popularisation of the Michelin star.
They were both excellent pieces of science popularisation.
Popularisation doesn't make knowledge something less that it was.
But science popularisation has become a highly sophisticated business.
The upshot was its gradual popularisation in Europe, particularly in France.
It is the first detailed popularisation of this crucial shift in thinking.
I can't argue with the popularisation of swimming long distances.
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