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It wasn't religious, and it wasn't scientific; it got its arms around everything, from rocks to the soul.
Interbrand's approach to assessing a brand's quality is highly scientific: it measures a brand's profits, the loyalty it inspires, and its ability to influence people's buying decisions.
"If it's artistic or academic or scientific, it shouldn't be banned.
"It wasn't the most scientific, it wasn't necessarily the largest," Ms. Rosenzweig said.
Both agree with Karl Popper's dictum that if a theory is to be scientific it must be open to falsification.
But there were those in the industry who understood that advertising wasn't just scientific; it was also spiritual.
Similar(28)
To me, this is not merely anti-scientific, it is morally repugnant.
Insistence on holism and Gestalt qualities is not therefore anti-scientific: it is possible both to compare Gestalts and to investigate their interdependent aspects in ways that allow for scientific generalizations.
It sounds scientific, but it is an interpretation made after the fact".
It looks scientific or it looks official.
It's all scientific stuff; it's been proved".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com