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In late 1990, after chemists in Arizona and Germany figured out how to make them in more than trace quantities, buckyballs became a scientific craze.
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And Michael Dell and Andy Grove are a lot more like Henry Ford than like George Clinton... Writer tells about Frederick W. Taylor's similar doctrine of scientific management, which inspired an efficiency craze across the U.S.... View Article James Surowiecki is the author of "The Wisdom of Crowds" and writes about economics, business, and finance for the magazine.
In that version, which inspired the most recent Atkins craze, we were told that America got fat when, responding to bad scientific advice, it shifted its diet from fats to carbs, suggesting that a re-evaluation of the two nutrients is in order: fat doesn't make you fat; carbs do.
They diversified their crops, found others to do the labor, discovered grocery chains, cut deals with bigger partners and rode the craze for organic foods, which is largely a triumph of perception over scientific evidence, since there is no proof that they are safer or healthier than conventionally produced edibles.
The craze was on.
ReprintsWhy this Kirchhof craze?
The latest cupcake craze".
Why the craze?
The craze for Wagner?
It was the latest craze.
A craze is expected.
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CEO of Professional Science Editing for Scientists @ prosciediting.com