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One of the crucial tools for educators and science communicators when communicating about evolution is metaphor.
Its aim is to raise student achievement, upgrade classroom teachers' skills, elevate the importance of teaching in the research community, and create a cadre of science communicators.
Recently, both scientists and science communicators have issued numerous calls to the scientific community to engage in social media to both connect with other scientists (inreach) and to connect with the public (outreach).
Written and produced entirely by a team of undergraduate, postgraduate, and postdoc volunteers, its main purpose is to train scientists to communicate science and provide work experience for aspiring professional science communicators.
That's what great science communicators can do.
"Neil and Bill are both great science communicators.
A similar argument could be made about climate science communicators.
Professional science communicators face this challenge every day.
All brilliant science communicators, combining clarity with real substance.
And to enable informed decision making we need great science communicators.
There are surprisingly few great science communicators, which is always strange to me.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com