Breaking news: old school publishers seem hell-bent on insuring their content doesn't catch on in the red-hot tablet space.
You don't need an old-school publisher before you write the erotic novel that will subsequently become one of the fastest-selling books of all time; you don't need the backing of a major music label, or a consumer conglomerate, when you can fund your album or iPad app via Kickstarter, or your one-person business, in the developing world, via the micro-lending website Kiva.org.org
Old-school publishers, the ones who exist because the internet didn't, no longer add intrinsic value to this process.
The degree of convergence will only accelerate as we see old-school publishers try to be more like the new-school ones, and vice versa.
The fact is that despite the communications mechanism being old-school, publishers can put in less effort to get more views in an inbox than on a blog.
And several old-school publishers seem to be tripping over themselves to get on board the device as print media continues to wither.
Instagram is focusing its efforts around web celebrities that made their name on mobile rather than more traditional, old-school publishers and TV studios that might come off too polished and processed.
Although we have all heard about the decline of print and how many old-school publishers are feeling the crunch, and how people are turning off the radio to listen to services like Spotify, the knock-on effect on advertising is taking longer to emerge.
In response to the growing demand for printed music in schools, publishers began offering collections with evangelical tunes, directed at rural schools.
Every April, schools, publishers, libraries, booksellers and poets throughout the United States band together to celebrate poetry and its vital place in American culture.
For many years he worked for Holt, Rinehart and Winston as a school textbook publisher.
