Exact(41)
"You have to know what appeals to your school market.
What it is really aiming for is the high school market.
Instead, he opened a company to distribute existing titles to the K-12 school market.
I believe the school market is becoming more interested in digital, and we want to be there".
"The core of the French business school market is still in France, but there's a development toward internationalization," he said.
Andrew Ng, a co-founder of Coursera, sees opportunity for growth in the high school market for just that reason.
Similar(19)
Still, legislators and school districts are rethinking school marketing.
"Schools really do adjust to fashion," said Matt Buesing, school marketing coordinator at French Toast.
Not exactly what I expected to hear, years ago, on the first day of my first business school marketing class.
That's a natural response in the "old school" marketing mentality.
Parents often choose these schools for their children based on school marketing strategies, rather than on reliable data.
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