BookScan, part of VNU of the Netherlands, said the other publishers who had agreed to pay for its services included Scholastic, the Hyperion division of Walt Disney, the Houghton Mifflin division of Vivendi Universal, W. W. Norton & Company, and John Wiley & Sons.
Michael Jacobs, the senior vice president of Scholastic's trade division, tried to reassure me.
"We are making sure that the books and the reading are the essential part of this," said Stacy Lellos, the vice president for multiplatform publishing and marketing at Scholastic's trade division.
The claims were made against Rowling, her U.S. publisher, Scholastic, and AOL Time Warner division Warner Bros., which put the bespectacled boy mage on the big screen.
Scholastic InSchool, part of the company's marketing division, distributes the materials, which are paid for by dozens of corporations and agencies like the Census Bureau.
Only the top two scores from the Honors, Scholastic and Varsity divisions are counted for the team score.
The bride, 30, is a senior manager of the book clubs division of Scholastic, the publisher in Manhattan.
Likewise, the division of Scholastic that is handling the distribution of the materials to teachers and students works with corporations as well as government agencies and nonprofit organizations.
The bride, 37, is the executive producer for an online professional continuing-education division of Scholastic Inc., the publisher, in New York.
