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But in a contemporary environment, when audiences are not watching a scheduled programme, when they have effectively chosen where and when to view something, what is the role of the brand and how can it present its identity?
I wondered, if I began saying outrageous things in a calm Radio 4 voice, how long it would be before I was tackled to the ground by producers or the continuity department intervened ("we are sorry for the interruption to the scheduled programme but one of our presenters has run amok").
When more than 10 children are selected, these children can participate in the next scheduled programme or are referred to other relevant programmes.
Once was on the opening day at this Wimbledon, when Federer's five-set escape against Alejandro Falla delayed the scheduled programme and, as the light failed, the roof was used to enable completion of the final match, ultimately at 10.58pm.
The reception will coincide with the Queen's visit to Northern Ireland, but is not part of her scheduled programme of Jubilee celebrations.
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The BBC Trust, as well as regulating scheduled programmes, also regulates blogs and online.
"I'm afraid we're having some technical problems which have prevented us from continuing with our scheduled programmes as we would wish".
Confirmation of his death gradually spread across the news networks, but the main terrestrial channels were still obliviously broadcasting their scheduled programmes.
The law also requires all media networks to interrupt scheduled programmes if need be, and broadcast political campaigns and national announcements by the president.
The shift away from scheduled programmes to binge-watching and the move from TVs to laptops and tablets are only likely to escalate in the coming months – especially if, and probably when, Apple finally enters the TV market.
The U.K.'s BBC has launched an Android version of its iPlayer Radio app which lets U.K. users listen to BBC radio stations live or catch up on scheduled programmes they missed.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com