After all, who would have thought there would be a scent named Justin Bieber's Girlfriend?
Indeed, Ms. Kinnaird introduced Beautannia, an in-house bath line, last November, with scents named after British locations, including Bloomsbury, Balfour and Brideshead.
Ignorant of Gilbert's book, I set out to discover what each of the three scents (named Eat, Pray, and Love, natch) might smell like.
Vials of the company's new perfume collection are swathed like candies in bright, shiny wrappers and come in 23 scents for men and women: scent names include Chelsea Flowers, Nuits de NoHo, Hamptons, Riverside Drive and New Haarlem.
The line, which features "sensually elegant" men's fragrances, also contains a scent named Perfume of Italy, which sums up the smell of Italy's "seas, mountains and countryside", and a perfume called Cannabis, which is described as hypnotic.
In a nod to the fact that a polo team has four members, there are four scents named for supposedly desirable attributes of young men today: Sporty (lime and grapefruit), Seductive (dark chocolate and musk), Adventurous (mint and ginger), and Stylish (mandarin and kyara wood).
A campaign for cosmetics and fragrances being sold by Wal-Mart Stores urges women to "create your beautiful for less" with gifts like a scent named after the singer Faith Hill, priced at $16. "They definitely won't say, 'You shouldn't have,' " the headline of an ad says reassuringly.
Just in time for National Park Week, which starts Saturday, Air Wick has launched new "limited edition scents" named for the Channel Islands, Yosemite and Biscayne national parks and Gulf Islands National Seashore.
Onion chives are slightly onion flavored and scented (as the name suggests), and are used in salads and as toppings for many cooking dishes for a subtle flavor enhancement.
Candle factories have scented oils that mimic brand name perfumes and work well in wax.
In life we enjoy repetition in so many areas, and plenty of them are sensual – food, massage, scents to name a few – so why do we think that once an attraction fades, it will never take on a new form and appeal again?
