A US study showed that the scent of a dog's guardian is more appealing than other scents, lighting up more reward centres in the brain.
QUINTA DE COVELOS, RESERVA, DOURO 1997: $22 Peppery scent; light-bodied, smooth and herbal.
Alongside the music (provided by violin soloist Alexander Sitkovetsky), scent, taste, lighting and effects were promised.
The Channing Perrine Mudd Vineyard Cuveé Tropical chardonnay ($17), still largely dormant, seems headed toward becoming a prettily scented, light wine for everyday use.
On Wednesday, humidifiers were drying out their ground floor, scented candles lit to hide the damp smell, as they prepared to move into rented accommodation for the second time in 10 years.
Texture: Texture is the small stuff that is easy to overlook: how customers react to finishes, lighting, scents, fontography… everything that is, or isn't, giving customers the feeling that this is "their" brand.
Lighting scented candles also helps to keep the room smelling fresh and helps cover up the smell of cigarettes.
Now that's a cause worth lighting a scented candle for.
Retailers, Underhill explained, are increasingly relying on music (plus lighting and scents) to make shopping more sensory, or "experiential" as industry experts like to say.
So some examples there could include getting a massage or lighting a scented candle.
