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Adding one sensory element to a direct mailing — a scent, for instance — would increase the cost of a mailing by about 10percentt, he said, and the Royal Mail would share some of this with Brand Sense.
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But scientists know from other more thoroughly studied rodents that dominant males often do much more signaling -- marking their territories with a spray of urine and a smear of their anal region and surrounding scent glands, for instance -- than less successful males.
Mr. Kronfield now designs candies — black-pepper scented caramels, for instance, or toffees with sea salt and locally sourced bacon.
In big supermarkets fruit and vegetables lack the typical scent, and spinach, for instance, looks different from the spinach found in Somalia.
Try to keep the scent neutral - for instance don't use mango shampoo and strawberry body wash.
Ginkgo holds promise for manufacturing not just in rapid production with potentially lower costs, but also for creating new possibilities such as the aforementioned probiotics for soldiers, or the subtle scent of a rose, for instance.
His portrayal of the blind Lieutenant Colonel Frank Slade in "Scent of a Woman" (1992), for instance, was considered hammy by some, but, in Pacino's thinking, the character was a lunatic — a suicidal, narcissistic man who drew attention to himself through his affectation of swagger — and he played him that way.
In callitrichid primates, for instance, the scent gland secretions from two subspecies (Saguinus fuscollis fuscollis and S. f. illigeri) contained distinctive chemical markers [ 48] and elicited discriminative responses by members of either subspecies [ 48, 49].
A recipe for risotto with eggplant, for instance, is scented with shallots, garlic and anchovy, and then finished with chopped mint.
That exhibit, now 40 years old, has little "off-exhibit" space, where animals can be examined or just hang out while their exhibition areas are refreshed (keepers, for instance, plant scents that will particular please or stimulate the animals, adding a little fun to the animals' lives while they enhance ours).
Each has a specialty — Ginkgo focuses on developing scents and flavors using microorganisms, for instance.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com