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Where perfumes seek to convey ideas, aromas are designed to produce the opposite outcome, intentionally tamping down thought: the scent concept of being free of scent concepts.
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These deadpan scent concepts are popular, in part, for their banality, which seems almost friendly in contrast to the aspirational hyperbole of more established perfumes after all, the average perfume-wearer is more likely to hear elevator music than waltz through a field of blooming jasmine, and might feel subtly negged by the latter for not vacationing in a jasmine-producing region that year.
After the initial fragrance concept is solidified, we sit down with our in-house master perfumer to bring the scent to life.
Marketing concept: associate a scent with a brand.
In this model, the concept of information scent is identified as the 'user perception of the value, cost, or access path of information sources obtained by proximal cues' [119].
The clean-beauty retail and e-commerce concept carries the scent brands Honoré des Prés, Strange Invisible Perfumes and Lurk.
The concept for Original Scent is based on the notion that you are individual and fabulous and that you should have your own scent.
Combs, she says, came up with an initial concept, tested different scents and eventually began starring in print and online advertisements.
I love his concept of pairing his scents with his artwork.
But when it comes to her own role, Ms. Andrier, who works for the Swiss scent maker Givaudan, still has a hard time with the concept.
Scents of Departure lets users smell like 17 different cities around the world, while the BLOOD Concept puts together fragrances based on different blood types.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com