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We identify another source of potential bias, which we call "scenario adjustment," where respondents assume that the substantive alternative(s) in an SP choice set, in their own particular case, will be different from what the survey instrument describes.
We use an existing survey, developed to ascertain willingness to pay for private health-risk reduction programs, to demonstrate a strategy to control and correct for scenario adjustment in the estimation of willingness to pay.
The way the scenarios are implemented is extreme: in each scenario, adjustment of the selected health parameters explains the total change in life expectancy.
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There is only one loser in this scenario: Intel.
One scenario: Time Warner could allow consumers to search its nearly 7,000-title 7,000-titlery on the Web.
It remains unclear, exactly, what doomsday scenario Federal Reserve officials consider themselves to have averted.
So even in the best-case scenario IS is likely to be active for generations to come.
In the best-case scenario Apple would benefit from a "halo effect" as consumers added the watch to their portfolio of Apple products, Morgan Stanley predicted.
Scenario Global Food.
Scenario Global Food 2020.
In that scenario, Motorola could generate cash several ways.
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