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The ASA said that it was "standard practice" for email providers to scan for viruses and spam, while the criticism of Google's Gmail related to scanning email contents to target ads.
In Gmail, it creates a strip across the top which shows you images of all recent attachments, making it possible to visually scan email for their contents instead of by subject lines.
The latter include browser history, email content, and bank account details.
In reality, it is hard to distinguish email metadata from email content.
Minor webpage and email content edits.
Create valuable email content.
G Suite will still scan emails for other features.
I scan emails.
The automated systems scan the content of emails for spam and malware detection, as many other email providers automatically do, but also as part of Google's "priority inbox" service and tailored advertising.
Google automatically scans the content of email to optimize its ad targeting.
The revisions explicitly state that Google's system scans the content of emails stored on Google's servers as well as those being sent and received by any Google email account, a practice that has seen the search company face criticism from privacy action groups and lawsuits from the education sector.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com