On campaign spending limits - which cover the "regulated", 16-week period of the campaign before the poll is held - the commission based its recommendations partly on information it now had on the likely shape and scale of campaigning.
Other beacon projects Exterion has worked on recently include a campaign with Fox and Shazam for Kung Fu Panda 3. "With 47% of all handsets shipping with Chrome, this approach enhances the scale of campaigns significantly, and with it the potential to increase the ROI on mobile advertising campaigns," Proxama notes.
Mr. Cuomo's office says that much of the money has not yet been spent — it says it spent $24 million on ad buys for the campaign last year, and another $12 million so far this year, and it says the scale of the campaign is similar to that in other states.
The campaign has been backed by the National Literacy Trust (NLT), with deputy director Abigail Moss saying: "The scale of the campaign will reach millions of children, including many who haven't owned a book before, inspiring them to enjoy reading and improving their life chances".
"I don't accept that the scale of the campaign is very large.
But the scale of this campaign is clearly changing, and to a certain extent moving beyond the control of the candidates.
"Although there's no way to prove it, there are a lot of suspicions that the MMD is maybe benefiting from Chinese support just because of the sheer scale of their campaign," he said.
Rove, who recently wrote a well-received book on the 1896 election, attributed much of McKinley's success to the "almost industrial scale" of his campaign.
The scale of this campaign will make the measles vaccine available for every child under the age of 10, including those who have already been immunized against the disease.
However, for this resolution to be more than aspirational will require a concerted effort on the scale of the campaigns against childhood diseases seen in the last century.
