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Though the deal partly contradicts the scale argument for last year's takeover of Cadbury, it's a sensible move.
The economics of scale argument is that per-widget costs decrease as number of widgets manufactured increases.
Although this point is often made, the economy of scale argument does not apply only to small claims.
Spotify's publication of predicted payouts when it has 40m paying subscribers – it's about to pass 10m – was that company's attempt to convince artists of the scale argument.
"The scale argument would be even stronger in a Peugeot tie-up in whatever form versus a GM Europe [tie-up]." "Peugeot has a similar problem, lack of scale in the market".
The report also dismisses the scale argument — i.e. that Google is now too big in search to compete with — on the grounds that Google itself once had to compete with a search incumbent (Yahoo) and was able to surpass it, just as Yahoo had surpassed others in its turn, noting: "Google's critics therefore exaggerate the importance of scale to being able to compete in search".
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That in turn would require industrial-scale argument at a characteristically philosophical level of reasoning.
Special attention is given to the implications of the length-scale argument on both analysis and treatment of welding residual stresses in fracture assessment.
The American left has a lot more ground to cover before it gets to the point where infrastructure projects like high-speed rail are a top priority.The United States is still embroiled in a large-scale argument over size and scope of the state that is far fiercer than in the rest of the first world.
But with American political polarisation at levels that would shock the 18th-century citizen of Geneva, and with no mechanism to determine which matters are the more important ones (or what supermajority ratio bills addressing those matters should command in order to become law), it is hard to put Rousseau's sliding-scale argument to practical use.
The scaling argument, SPARC Open Access Newsletter, March 2, 2004.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com